Vertical Marketing Manager
Eden Prairie, MN

DriSteem designs and manufactures humidification, water treatment and evaporative cooling systems to meet the unique requirements of health care, industrial, process-critical, commercial, and residential applications worldwide. DriSteem’s reputation as the humidification industry leader is the result of over 50 years of product excellence, innovation, and responsive customer service.

DriSteem currently has an opening for a Vertical Marketing Manager in our Marketing Department.



The Vertical Marketing Manager is responsible for driving vertical market share growth through marketing programs designed to reach end-users and influencers in specific target markets. The Vertical Marketing Manager continuously analyzes target markets and identifies market specific value based on customer needs and demands. This hands-on role spans strategic to tactical activities and coordinates heavily with sales, product management, and external audiences.

The Vertical Marketing Manager’s role is to provide laser focus on developing materials, messaging, and programs for specific markets that support the company’s overall strategy and drive toward achievement of revenue and growth goals.  Vertical Marketing Managers will possess solid business insight, extreme market curiosity, creativity/future-vision, and an intense desire to fully understand and align with new and developing markets.

The Vertical Marketing Manager actively participates in monitoring and documenting market share performance and long-term strategy behind vertical market segments along with positioning, share growth plan development and forecasting.  This person promotes the voice of the customer inside the business championing value proposition alignment, talking to market influencers and end-users and getting market feedback firsthand from relevant audiences. 



  • Research and document vertical market data, issues, hot topics, and customer trends.

  • Assist in analysis of market size, conditions, share, and potential value to Dristeem.
  • Become an expert on the market and define how to position for success. 
  • Perform market research and intelligence gathering to determine customer requirements, business opportunity, market channels, relevant associations, and strategic partners.



  • Articulate market requirements, lingo, HVAC purchase methods, influencer/decision-maker personas.
  • Develop, test, and implement messaging and approaches specific to each vertical market.
  • Coordinate market outreach plans with sales team including continuous feedback collection and regular update and strategy meetings.
  • Document and communicate activity plans to ensure full execution across internal & external teams.
  • Monitor market performance, report progress regularly to executive leadership, and make timely determinations regarding where to focus energy and resources based on results.



  • Develop and execute plans for assigned markets that document positioning strategies, financial performance, market forecast and share growth.
  • Define DriSteem product positioning, key benefits, and target customer.
  • Execute vertical market strategy and champion markets within the organization from the highest levels of executive leadership to implementation teams.
  • Provide sales team with tools and technical expertise to enable sales of product. Including printed and electronic promotional material, product training, & relevant technical papers.
  • Work with marketing communications to develop and execute market communication plans and promotional campaigns to generate awareness and demand.
  • Prepare and present market training materials for internal and external training seminars, conference, trade shows, articles, discussion groups, and online forums.



  • Maintain positive work atmosphere by acting and communicating in a manner so that you get along with customers, clients, vendors, co-workers, and management.
  • Comply with any/all company safety and health rules and policies and promotes safe work practices. Reports any safety concerns to supervisor/manager.
  • Ensure compliance with departmental guidelines and company standards.
  • Supports continual compliance with ISO 9001 standards and procedures.
  • Potential travel up to 20% of time.
  • Performs related work as apparent or assigned.



  • Minimum 5 years relevant business to business marketing, sales, or business development experience.
  • Bachelor’s degree in Business, Marketing, Research or Communications.
  • Direct involvement with strategic evaluation to meet the needs of target markets aligning with the value of DriSteem product in their environment communicating the competitive landscape and developing compelling positioning and messaging.
  • Proven ability to effectively work sales teams and industry organizations



  • Desire and ability to deeply understand vertical market segments, influencers, and decision makers and how DriSteem products can deliver value unique to their needs.
  • Loves to network, meet new people, and learn about markets, roles, and needs.
  • Strong relationship development, organizational and creative problem-solving skills.
  • Strong business, strategic thinking, planning & analysis skills
  • Self-motivated with positive attitude, proven leadership, and teamwork skills to work cross-functionally to achieve targeted business results
  • Strong technical acumen and ability to portray complex information in easy-to-understand terms.
  • Excellent presentation, written and verbal communications skills.


A GREAT PLACE TO WORK FOR ALL! At DriSteem, our employees are our most important resource. That's why we offer comprehensive benefits and unique perks.


We care about your health by providing...

• A comprehensive health insurance plan

• Dental and vision insurance

• Flexible spending account

• A progressive wellness program for you and your spouse (including incentives)


We care about your wellbeing by providing...

• PTO and holiday pay

• Flexible work schedule

• Dress for the day (casual dress code)

• Free coffee and popcorn

• Employee discounts from our parent company - Aprilaire products

• Cell phone discount


We care when you need it most by providing...

• Company-sponsored short- and long-term disability plans

• Employee assistance program

• Identity theft protection

• Bereavement pay


We care about your financial wellness by providing...

• 401(k) with company match and generous profit sharing

• Free use of Spectrum Advisors – Financial Planning

• Three types of life insurance coverage

• Scholarship awards


We care about your growth by providing...

• Tuition reimbursement program

• Learning and development opportunities


We care about our community by...

• Giving back to a local charity through fundraising


Qualified candidates may send a resume to Human Resources, 14949 Technology Drive, Eden Prairie, MN 55344, via email at or fax:  952-229-3202.



spacer 1024x50